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In 1960, the first Lonsdale store on Beak Street, London opened its doors. The store became an instant success thanks to Lonsdale's glorious heritage in boxing, selling branded boxing equipment and fashion products to the British public. The iconic brand was born but few could have predicted at that stage the global phenomenon Lonsdale would become over the subsequent 50 years.


Muhammad Ali, Henry Cooper and Ricky Hatton have fought in Lonsdale equipment whilst Paul Weller, Kylie Minogue and Naomi Campbell have dressed in it. The combination of Boxing Heritage with British Culture and an Iconic style makes Lonsdale a true champion both in and out of the ring.